<![CDATA[This study addresses the lack of quantitative evidence on how social media intensity and digital da’wah exposure influence changes in religious practices among Indonesian urban university students in digital sociology. The research objective is to analyze the effects of social media intensity and exposure to digital da’wah on changes in religious practices among urban Muslim students. Methodology: an explanatory quantitative study of 113 Muslim urban students using Likert questionnaires, analyzed with SPSS through validity, reliability, normality tests, and multiple linear regression analysis. Results show all instruments are valid and highly reliable, with Cronbach’s alpha exceeding 0.90. The regression model Y = 2.502 + 0.428X1 + 0.498X2 indicates that social media intensity and digital da’wah exposure significantly and positively influence changes in religious practice. The simultaneous F-test (F = 361.184, p < 0.001) confirms a strong combined effect. Partial t-tests reveal X1 (t = 3.922, p < 0.001) and X2 (t = 4.582, p < 0.001) are significant predictors. The coefficient of determination (R² = 0.868) indicates that 86.8% of the variance in changes in religious practice is explained by the model's variables. Conclusion: social media and digital da’wah significantly and positively shape changes in religious practices among urban university students. This study advances research on digital religion and informs educators, da’wah actors, and policymakers about the transformation of digital religiosity.]]>
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