<![CDATA[The development of corporate identity for UMKM MIKITA was carried out to overcome the inconsistency of visual identity that has been hindering its market competitiveness. The main problems included the lack of a strong logo, unattractive packaging design, and minimal utilization of visual elements for marketing. The methods used included direct observation, in-depth interviews with the UMKM owner, branding needs analysis, designing the "Modern Tradition" concept, creating logos and mockups, as well as implementation and evaluation. The results show that the new corporate identity design has a significant impact on improving the professional image of the UMKM, strengthening brand identity, and potentially increasing market appeal. The UMKM owner highly appreciated the resulting design because it was able to reflect the product's quality values and historical heritage. Students involved gained valuable practical experience in applying graphic design for the creative industry. These findings affirm that structured branding design assistance is an effective solution to enhance the capacity of UMKMs to compete in the modern era. Through synergy between academic expertise and the needs of business actors, UMKM MIKITA can build a strong branding foundation for sustainable growth.]]>
Copyrights © 2026
