The fashion industry is rapidly growing but also causes environmental harm, such as textile waste, the use of synthetic materials, and pollution from fabric dyes. This study aims to design a hijab featuring Batik Pamekasan motifs using digital printing on recycled fabric as an eco-friendly fashion alternative. The research employed a Research and Development (R&D) approach with data collected through observation, literature review, and documentation. Findings indicate that digital printing can produce more detailed patterns, sharper colors, and a production process that is more efficient and uses less water compared to conventional methods. Recycled eco-voile made from rPET also proved comfortable to wear and supports the concept of sustainable fashion. Applying Batik Pamekasan motifs to the hijab serves as a form of preserving Madurese local culture through a contemporary fashion product. This study is expected to contribute an innovation in fashion product development that integrates cultural value, aesthetics, and environmental concern.
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