Efektivitas Strategi Dinas Pariwisata Kabupaten Gunungkidul dalam Meningkatkan Kompetensi Sumber Daya Manusia Pariwisata di Kabupaten Gunungkidul, Daerah Istimewa Yogyakarta

Lukman Tito (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Fitri Puji Lestari (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)
Edy Suharyono (Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta)

Ideas: Jurnal Pendidikan, Sosial dan Budaya
Vol 12 No 3 (2026): Ideas: Pendidikan, Sosial, dan Budaya (Agustus)

Tourism is a strategic sector that plays a significant role in promoting regional economic growth, requiring competent human resources to enhance destination competitiveness. This study aims to analyze the effectiveness of tourism human resource competency development strategies in Gunungkidul Regency. A descriptive qualitative approach with SWOT analysis was employed. The findings indicate that the implemented strategy increased competency certification by 287% in 2024. However, certification coverage remains limited due to budget constraints, geographical challenges, and the predominance of self-taught workers. Cross-sector collaboration and strengthened competency standardization policies are essential to support sustainable tourism development.