<![CDATA[Penelitian ini bertujuan menganalisis Academic Personal Branding sebagai prediktor kesiapan karier mahasiswa semester 6 Program Studi Pendidikan Ekonomi menjelang penyusunan skripsi. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory correlational. Populasi penelitian berjumlah 47 mahasiswa dan seluruh anggota populasi dijadikan sampel melalui sampling jenuh. Academic Personal Branding dan kesiapan karier masing-masing diukur menggunakan 15 butir pernyataan dengan skala Likert lima tingkat. Analisis data meliputi uji kualitas instrumen, statistik deskriptif, pengujian asumsi, korelasi, dan regresi linear sederhana. Hasil menunjukkan bahwa instrumen Academic Personal Branding memiliki Cronbach's alpha sebesar 0,897 dan instrumen kesiapan karier sebesar 0,916. Seluruh butir memiliki corrected item-total correlation di atas 0,30. Rata-rata skor Academic Personal Branding adalah 56,40 (SD = 7,86), sedangkan kesiapan karier 55,91 (SD = 8,05). Academic Personal Branding berkorelasi positif dengan kesiapan karier (r = 0,699; p < 0,001). Model regresi signifikan, F(1,45) = 43,003; p < 0,001, dengan R² = 0,489. Koefisien regresi menunjukkan bahwa Academic Personal Branding secara positif memprediksi kesiapan karier (B = 0,717; β = 0,699; t = 6,558; p < 0,001). Temuan menunjukkan bahwa pembentukan identitas akademik-profesional, portofolio, komunikasi kompetensi, konsistensi, serta jejaring merupakan aspek yang relevan dalam mendukung kesiapan mahasiswa menghadapi transisi menuju dunia kerja. Perguruan tinggi perlu mengintegrasikan pengembangan Academic Personal Branding dalam pendampingan akademik, persiapan skripsi, dan layanan pengembangan karier.This study examines Academic Personal Branding as a predictor of career readiness among sixth-semester Economics Education students approaching undergraduate thesis preparation. A quantitative explanatory correlational design was employed. The population consisted of 47 students, all of whom were included through saturated sampling. Academic Personal Branding and career readiness were each measured using 15 five-point Likert items. Data analysis included instrument quality testing, descriptive statistics, assumption testing, correlation, and simple linear regression. The Academic Personal Branding scale showed a Cronbach's alpha of .897, while the career readiness scale showed .916; all items had corrected item-total correlations above .30. The mean Academic Personal Branding score was 56.40 (SD = 7.86), and the mean career readiness score was 55.91 (SD = 8.05). Academic Personal Branding was positively correlated with career readiness (r = .699, p < .001). The regression model was significant, F(1,45) = 43.003, p < .001, explaining 48.9% of the variance in career readiness (R² = .489). Academic Personal Branding significantly and positively predicted career readiness (B = .717, β = .699, t = 6.558, p < .001). The findings indicate that academic-professional identity, portfolio development, competency communication, consistency, and networking are relevant to students' readiness for the transition to work. Higher education institutions should integrate Academic Personal Branding development into academic advising, thesis preparation, and career development services.]]>
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