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Irham Maulana Yunus
Universitas Patompo
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Pengaruh Promosi terhadap Keputusan Pembelian Platform E- Commerce pada Mahasiswa Universitas Patompo Muh. Yunus; Irham Maulana Yunus
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18780782

Abstract

 This study aims to analyze the effect of promotion on purchasing decisions on the e-commerce platform among FKIP Universitas Patompo students. The research employed a quantitative approach using a questionnaire survey with 60 respondents. Data were analyzed using descriptive statistics and simple regression with the assistance of SPSS. The descriptive results indicate that both promotion and purchasing decisions fall into the medium to high category. The regression equation obtained was Y=5.642+0.766XY = 5.642 + 0.766XY=5.642+0.766X, with a positive regression coefficient of 0.766. The t-test produced a significance value of 0.000 (<0.05), indicating that promotion has a positive and significant effect on purchasing decisions. The correlation coefficient (R) of 0.608 shows a moderately strong positive relationship, while the coefficient of determination (R²) of 0.369 indicates that promotion explains 36.9% of the variation in purchasing decisions, while the remaining 63.1% is influenced by other factors beyond this study. The findings conclude that promotion plays an important role in encouraging students’ purchasing decisions on the e-commerce platform. These results support Kotler and Keller’s theory and are consistent with previous research regarding the importance of digital promotion in consumer behavior.
Pengaruh Promosi terhadap Keputusan Pembelian Platform E- Commerce pada Mahasiswa Universitas Patompo Muh. Yunus; Irham Maulana Yunus
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18780782

Abstract

 This study aims to analyze the effect of promotion on purchasing decisions on the e-commerce platform among FKIP Universitas Patompo students. The research employed a quantitative approach using a questionnaire survey with 60 respondents. Data were analyzed using descriptive statistics and simple regression with the assistance of SPSS. The descriptive results indicate that both promotion and purchasing decisions fall into the medium to high category. The regression equation obtained was Y=5.642+0.766XY = 5.642 + 0.766XY=5.642+0.766X, with a positive regression coefficient of 0.766. The t-test produced a significance value of 0.000 (<0.05), indicating that promotion has a positive and significant effect on purchasing decisions. The correlation coefficient (R) of 0.608 shows a moderately strong positive relationship, while the coefficient of determination (R²) of 0.369 indicates that promotion explains 36.9% of the variation in purchasing decisions, while the remaining 63.1% is influenced by other factors beyond this study. The findings conclude that promotion plays an important role in encouraging students’ purchasing decisions on the e-commerce platform. These results support Kotler and Keller’s theory and are consistent with previous research regarding the importance of digital promotion in consumer behavior.
ACADEMIC PERSONAL BRANDING SEBAGAI MODAL KESIAPAN KARIER MAHASISWA: STUDI PADA MAHASISWA SEMESTER 6 MENJELANG PENYUSUNAN SKRIPSI Irham Maulana Yunus; Khaedarsyah Khaedarsyah
Phinisi Integration Review Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pir.v9i2.88414

Abstract

Penelitian ini bertujuan menganalisis Academic Personal Branding sebagai prediktor kesiapan karier mahasiswa semester 6 Program Studi Pendidikan Ekonomi menjelang penyusunan skripsi. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory correlational. Populasi penelitian berjumlah 47 mahasiswa dan seluruh anggota populasi dijadikan sampel melalui sampling jenuh. Academic Personal Branding dan kesiapan karier masing-masing diukur menggunakan 15 butir pernyataan dengan skala Likert lima tingkat. Analisis data meliputi uji kualitas instrumen, statistik deskriptif, pengujian asumsi, korelasi, dan regresi linear sederhana. Hasil menunjukkan bahwa instrumen Academic Personal Branding memiliki Cronbach's alpha sebesar 0,897 dan instrumen kesiapan karier sebesar 0,916. Seluruh butir memiliki corrected item-total correlation di atas 0,30. Rata-rata skor Academic Personal Branding adalah 56,40 (SD = 7,86), sedangkan kesiapan karier 55,91 (SD = 8,05). Academic Personal Branding berkorelasi positif dengan kesiapan karier (r = 0,699; p < 0,001). Model regresi signifikan, F(1,45) = 43,003; p < 0,001, dengan R² = 0,489. Koefisien regresi menunjukkan bahwa Academic Personal Branding secara positif memprediksi kesiapan karier (B = 0,717; β = 0,699; t = 6,558; p < 0,001). Temuan menunjukkan bahwa pembentukan identitas akademik-profesional, portofolio, komunikasi kompetensi, konsistensi, serta jejaring merupakan aspek yang relevan dalam mendukung kesiapan mahasiswa menghadapi transisi menuju dunia kerja. Perguruan tinggi perlu mengintegrasikan pengembangan Academic Personal Branding dalam pendampingan akademik, persiapan skripsi, dan layanan pengembangan karier.This study examines Academic Personal Branding as a predictor of career readiness among sixth-semester Economics Education students approaching undergraduate thesis preparation. A quantitative explanatory correlational design was employed. The population consisted of 47 students, all of whom were included through saturated sampling. Academic Personal Branding and career readiness were each measured using 15 five-point Likert items. Data analysis included instrument quality testing, descriptive statistics, assumption testing, correlation, and simple linear regression. The Academic Personal Branding scale showed a Cronbach's alpha of .897, while the career readiness scale showed .916; all items had corrected item-total correlations above .30. The mean Academic Personal Branding score was 56.40 (SD = 7.86), and the mean career readiness score was 55.91 (SD = 8.05). Academic Personal Branding was positively correlated with career readiness (r = .699, p < .001). The regression model was significant, F(1,45) = 43.003, p < .001, explaining 48.9% of the variance in career readiness (R² = .489). Academic Personal Branding significantly and positively predicted career readiness (B = .717, β = .699, t = 6.558, p < .001). The findings indicate that academic-professional identity, portfolio development, competency communication, consistency, and networking are relevant to students' readiness for the transition to work. Higher education institutions should integrate Academic Personal Branding development into academic advising, thesis preparation, and career development services.
Co-Authors Khaedarsyah Khaedarsyah Muh. Yunus