<![CDATA[This study aims to analyze the effect of marketing capability and digital marketing on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Bolo District, Bima Regency. This research employed a quantitative approach with an associative research design. The study population consisted of consumers who had purchased products from MSMEs in Bolo District, while 96 respondents were selected using purposive sampling. Data were collected through questionnaires, observation, and literature review. The questionnaire employed a five-point Likert scale. Data were analyzed using multiple linear regression with the assistance of SPSS version 22, including validity and reliability tests, classical assumption tests, t-test, F-test, correlation analysis, and coefficient of determination. The results indicate that marketing capability has no positive and significant effect on MSME marketing performance. In contrast, digital marketing has a positive and significant effect on marketing performance, indicating that better utilization of digital marketing contributes to improved marketing outcomes. Furthermore, marketing capability and digital marketing simultaneously have a positive and significant effect on marketing performance. These findings suggest that improving MSME marketing performance requires not only strengthening internal marketing capabilities but also optimizing digital marketing strategies to expand market reach and enhance competitiveness.]]>
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