<![CDATA[This study examines the potential for developing Micro, Small, and Medium Enterprises (MSMEs) in Tebing Tanah Puteh Village, West Prabumulih District, a newly established region still experiencing economic growth. This study aims to identify business opportunities that can be developed, particularly those that are not yet available or have not yet developed optimally within the community. The study used a qualitative descriptive approach, obtaining information through observations of the community's economic conditions and the various potentials and obstacles in business development. The results show that the limited variety of MSMEs in Tebing Tanah Puteh Village can actually be an opportunity for the community to build new businesses tailored to consumer needs and regional characteristics. Household-based businesses and the provision of products and services that are not yet adequately available are alternatives that have prospects for development. However, MSME development still faces several obstacles, including limited capital, human resource capabilities, technology utilization, and marketing. Therefore, synergy is needed between the community and the government through training, mentoring, licensing facilitation, access to financing, and strengthening marketing and the use of digital technology. Targeted MSME development is expected to increase economic activity and open up business opportunities for the local community.]]>
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