<![CDATA[This study explores how micro, small, and medium enterprises (MSMEs) in Aceh coped with the hydrometeorological disaster that struck the province in November 2025. Using Soft Systems Methodology and Rich Picture, the research treats MSMEs as human activity systems embedded in a wider web of risks, policies, and community support. Data were collected through semi-structured interviews with MSME owners and key stakeholders, Rich Picture sessions, and document analysis of government reports and media sources. The findings reveal four interrelated themes. First, prolonged flooding, damaged roads, and broken supply chains generated acute operational disruption and cash flow stress. Second, social and religious capital, especially neighbors, volunteers, and Islamic philanthropic institutions, acts as the first safety net when formal schemes are slow or difficult to access. Third, MSMEs experienced significant access gaps to government and financial assistance, which reinforced perceptions of distant bureaucracy. Fourth, the disaster triggered learning and adaptation, including simple business continuity practices and partial shifts to online sales, although most responses remained short term. The study demonstrates the value of Rich Picture for visualizing complex disaster impacts on local economies and offers practical insight for designing more inclusive recovery policies for MSMEs in hazard prone regions.]]>
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