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International Journal of Kita Kreatif
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risetkitakreatif@usk.ac.id
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Jl. Tgk Chik Pante Kulu No.1 Kopelma Darussalam, 23111
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INDONESIA
International Journal of Kita Kreatif
Published by Universitas Syiah Kuala
ISSN : -     EISSN : 30465974     DOI : https://doi.org/10.24815/ijkk.v3i2.1482
Core Subject :
International Journal of Kita Kreatif is a scientific publication that contains articles from research in social sciences, humanities, economics, and other scientific disciplines (interdisciplinary). International Journal of Kita Kreatif publishes research articles that use various approaches, including quantitative, qualitative, and naturalistic approaches, as well as other approaches to understanding and explaining existing study phenomena. International Journal of Kita Kreatif provides a platform for humanities researchers and practitioners to publish scientific articles in various fields. These journals aim to facilitate the dissemination of scientific knowledge, research results, and analysis in the fields of social and humanities. The International Journal of Kita Kreatif is also open to researchers who wish to publish scientific work. This journal is published four times yearly: February, May, August, and September.
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Articles 16 Documents
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The Influence of Food Reviewers on Purchase Intention toward Halal Food among Generation Z in Banda Aceh, with User Interaction as a Mediating Variable Haya Thaharah Zulza; Ahmad Nizam; Khairil Umuri
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.781

Abstract

The high spending of Gen Z in Indonesia on food and daily necessities, as well as the considerable amount spent on internet access and phone bills as key monthly expenses, reflects change in their consumption behavior toward basic needs and digital access. This study aims to examine the influence of food reviewers on the purchase intention of halal culinary products among Gen Z in Banda Aceh, with user interaction as a mediating variable. This study used a quantitative method with 100 Gen Z of Banda Aceh City, selected using purposive sampling technique. Data was analyzed using Smartpls 4. The research results shown that food reviewers have a significant effect on user interaction but do not have a direct significant effect on purchase intention. Additionally, user interaction has a significant effect on purchase intention and mediates the relationship between food reviewers and purchase intention. These findings demonstrate that user interaction plays an important role in increasing the purchase intention of halal culinary products among Gen Z in Banda Aceh, providing direction for businesses and food reviewers to develop strategies that can strengthen user interaction and create more effective promotional impact.
The Influence of Halal Brand Awareness and Halal Label on Purchase Decisions at Saudi Stores in Banda Aceh City with Religiosity as a Moderating Variable Suci Rahmadhani; Novi Indriyani Sitepu; Hendra Halim; Yenni Samri Juliati Nasution
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.825

Abstract

This study aims to quantify the influence of halal brand awareness and halal label on purchase decision at Saudi Store in Banda Aceh City with religiosity being a moderation variable. In this study, primary and secondary data collected were used to support the analysis process. The population of this study were Saudi Store consumers domiciled in Banda Aceh City, with a total sample of 150 respondents. The number of samples was determined using the Hair formula and taken using a non-probability sampling technique. This study used a quantitative approach with data collection through questionnaires. The data obtained were analyzed using multiple linear regression and Moderate Regression Analysis (MRA), which were then analyzed using the SPSS data processing program. The results showed that halal brand awareness and halal label had a positive and significant effect on the purchase decision of Saudi Store in Banda Aceh City. The results of this study indicate that religiosity acts as a pure moderating variable in the relationship between halal brand awareness and purchase decision where the interaction of religiosity strengthens the influence of halal brand awareness on purchase decision. Then the results of this study show that religiosity plays a role as a pure moderating variable in the relationship between halal labels and purchase decisions among Saudi Store consumers in Banda Aceh City, but the interaction of religiosity weakens the influence of halal labels on purchase decisions.
The Influence of Brand Image, Service Quality, and Religiosity on Customer Loyalty Through Satisfaction as a Mediating Variable at Bank Syariah Indonesia (BSI) in Banda Aceh Ilham Maulana; Ridwan Nurdin; Hendra Halim
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.911

Abstract

This research focuses on the influence of Brand Image, Service Quality, and Religiosity on Customer Loyalty, mediated by customer satisfaction at Bank Syariah Indonesia (BSI) in Banda Aceh. In Aceh Province, the operation of sharia financial institutions is comprehensively regulated through Qanun Aceh Number 11 of 2018 concerning Sharia Financial Institutions (LKS), which implies that customer loyalty is determined not only by service-related aspects but also by the observance of sharia values. Using the SmartPLS 4.0 application, this research implemented the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method within a quantitative research approach. The data were gathered through a Likert scale questionnaire distributed to 150 active BSI customers in Banda Aceh who were selected using purposive sampling. Based on the findings, Brand Image and Service Quality significantly and positively affect customer satisfaction, whereas Religiosity does not significantly influence customer satisfaction. The results further indicate that customer satisfaction significantly affects Customer Loyalty. In addition, customer satisfaction mediates the influence of Brand Image and Service Quality on Customer Loyalty, but it does not serve as a mediator between Religiosity and Customer Loyalty. These findings indicate that the loyalty of BSI customers in Banda Aceh is more dominantly influenced by brand image and service quality through satisfaction, rather than Religiosity.
The Role of Entrepreneurial Characteristics and Islamic Financial Behaviour in Improving Business Performance Toward the Welfare of Mustahik Sheikha Naura; Muhammad Haris Riyaldi; Eka Nurlina; Najla Najla; Teuku Muhammad Syahrizal
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.936

Abstract

This study aims to analyze the role of business performance as a mediating variable in the relationship between entrepreneurial characteristics and Islamic financial behavior on the welfare of Mustahik (Zakat recipients). The research was conducted through the BAZNAS Microfinance Village (BMV) Program in Banda Aceh using a quantitative approach with both primary and secondary data. The population consisted of micro entrepreneurs in Banda Aceh, with a sample of 103 determined using the Slovin formula and selected through purposive sampling based on predefined criteria. Data were analyzed using path analysis to examine both direct and indirect effects among the variables. The results of the study indicate that entrepreneurial characteristics and sharia financial behavior have a positive and significant effect on business performance. Moreover, entrepreneurial characteristicsalso have a positive and significant influence on the welfare of Mustahik. However, sharia financial behavior and business performance do not show a significant effect on Mustahik welfare. Furthermore, business performance is proven to partial mediatethe relationship between entrepreneurial characteristics and Mustahik welfare.Conversely, business performance does not mediate the relationship betweensharia financial behavior and Mustahik welfare non-mediation.
The Influence of Promotion and Call to Action (CTA) Strategies in TikTok Content on Purchase Decisions among USK Students with Religiosity as a Mediating Variable Wirdaus Wirdaus; Teuku Meldi Kesuma; Fitrah Afandi
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.990

Abstract

The development of digital technology has transformed consumer behavior, including through social media platforms like TikTok, which have now become tools for promotion and sales. This study analyzes the influence of promotion and Call to Action (CTA) strategies on the purchasing decisions of students at Universitas syiah kuala (USK), with religiosity as a mediating variable. Using a quantitative method with path analysis and the Sobel test, the results show that both promotion and CTA have a positive and significant effect on purchasing decisions, while religiosity does not mediate the relationship between promotion and CTA and purchasing decisions. These findings indicate that although USK students tend to have high religiosity, they are inclined to make purchasing decisions based on visual, emotional, and instant promotional aspects. The implications of this research are expected to serve as a reference for digital marketers, business actors, and content creators in designing more effective marketing strategies that align with consumer values
The Influence of Strategic Leadership and the Role of Conflict on Turnover Intention Mediated by Work Stress on Employees of Muhammad Ali Kasim Regional General Hospital, Gayo Lues Regency Monalisa Kurnia P; Sayed Mahdi; Meutia Dwi Novita Sari
International Journal of Kita Kreatif Vol 3, No 1 (2026): International Journals Kita Kreatif Vol. 3 No.1 Februari 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i1.999

Abstract

The purpose of this study is to analyze The influence of strategic leadership and the role of conflict on turnover intention mediated by work stress on employees of Muhammad Ali Kasim Regional General Hospital, Gayo Lues Regency. The number of respondents in the study was 76 employees at Muhammad Ali Kasim Regional General Hospital, Gayo Lues Regency. The sampling technique used was purposive sampling with a non-probability sampling method. In accordance with data availability and analysis demands, the researcher used SPSS version 24 to analyze the data. This study suggests that not all variables have a significant effect between direct and mediation relationships starting from strategic leadership does not affect work stress, the role of conflict affects work stress, strategic leadership does not affect turnover intention, the role of conflict and work stress affect turnover intention. Then work stress is not able to mediate the relationship between strategic leadership on turnover intention and work stress is able to mediate the relationship between the role of conflict on turnover intention at Muhammad Ali Kasim Regional General Hospital, Gayo Lues Regency.
Welcoming the Creator Economy for Content Creators: Trends, Challenges, and Insights William Ben Gunawan; Putri Anggraini Setyaningsih
International Journal of Kita Kreatif Vol 3, No 2 (2026): International Journals Kita Kreatif Vol. 3 No.2 Mei 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i2.1192

Abstract

The creator economy is transforming digital entrepreneurship, with individuals monetizing content through online platforms. Projected to grow significantly in the following decade, this sector thrives on AI-driven personalization, blockchain monetization, and demand for authentic content. However, financial instability, algorithmic dependence, and income unpredictability persist, with the majority of creators relying primarily on brand deals. This study conducts a bibliometric analysis of Scopus-indexed publications using VOSviewer to visualize publication metrics, geographical networks, and keyword co-occurrences, followed by a literature review. Findings reveal key research themes and challenges, including monetization volatility, regulatory concerns, and platform dependency. To foster a sustainable creator economy, diversification of revenue streams, platform transparency, and supportive policies are essential. Insights from this study can guide content creators in strategic decisions, assist platforms in improving creator support, and inform stakeholders and policymakers in shaping fairer digital labor regulations, ensuring long-term financial stability and innovation.
Unveiling the Knowledge Landscape of Islamic Finance for Poverty Alleviation: Evidence from Bibliometric Analysis Azwar Azwar; Abur Hamdi Usman
International Journal of Kita Kreatif Vol 3, No 2 (2026): International Journals Kita Kreatif Vol. 3 No.2 Mei 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i2.1293

Abstract

This study aims to comprehensively map the knowledge landscape of Islamic finance in relation to poverty alleviation using a descriptive-quantitative bibliometric approach. The analysis is based on secondary data from the Scopus database, covering publications from 2000 to 2025. The findings indicate a consistent and significant growth in publications, reflecting increasing scholarly attention and the rising relevance of Islamic finance as a strategic instrument for poverty reduction. The intellectual structure of the field is shaped by key contributors such as Bhuiyan, A.B. and Hassan, M.K., alongside highly cited studies focusing on Islamic microfinance and social finance models. Major publication outlets, including the International Journal of Ethics and Systems and the Journal of Islamic Accounting and Business Research, play a central role in disseminating research, while institutions from Malaysia—particularly the International Islamic University Malaysia—dominate the landscape. At the country level, Malaysia and Indonesia emerge as leading contributors, highlighting the prominence of Southeast Asia. Thematic analysis reveals a strong concentration on core topics such as poverty alleviation, development, Islamic microfinance, and zakat, indicating a shift toward more applied and evidence-based research. Overlay visualization shows a transition from early technical and operational studies to more recent work emphasizing sustainability, policy, and governance, especially within the framework of the Sustainable Development Goals (SDGs). However, density analysis suggests that emerging areas such as Islamic fintech, accessibility, and global institutional perspectives remain underexplored. The field is undergoing consolidation and gradual transformation. While its core structure is well established, gaps remain in integrating Islamic commercial and social finance and in advancing technology-driven research, offering significant opportunities for future studies.
The Influence of Entrepreneurial Motivation and Educational Factors on Students’ Entrepreneurial Intention in the Entrepreneurship Program at USK Mediated by Attitude Towards Entrepreneurship Malik Maulana Rizki; Amri; Hendra Halim; Chairil Anwar; Syahriyal
International Journal of Kita Kreatif Vol 3, No 2 (2026): International Journals Kita Kreatif Vol. 3 No.2 Mei 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i2.1343

Abstract

This research investigates the effect of entrepreneurial motivation and educational factors on students’ entrepreneurial intention within the USK entrepreneurship programme, with attitude towards entrepreneurship positioned as a mediating variable. A quantitative method was employed, utilizing path analysis through SmartPLS 4.0. The study involved 135 active students enrolled in the programme, selected using purposive sampling. The model assessment covered outer model evaluation, inner model testing, and hypothesis verification through the bootstrapping procedure. The findings reveal that both entrepreneurial motivation and educational factors positively influence entrepreneurial intention. Nevertheless, attitude towards entrepreneurship does not exert a direct effect on entrepreneurial intention, nor does it serve as a mediator between motivation, education, and intention. These results highlight that while motivation and education significantly contribute to fostering entrepreneurial intention, the role of entrepreneurial attitude is not always a determining psychological element in this context.
The Influence of Digital Literacy on the Management Information System of Creative Economy Business Actors Niska Ramadani; Fitriany
International Journal of Kita Kreatif Vol 3, No 2 (2026): International Journals Kita Kreatif Vol. 3 No.2 Mei 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i2.1345

Abstract

This study aims to empirically examine the influence of digital literacy on the utilization of Management Information Systems (MIS) among creative economy business actors in Indonesia. A quantitative associative descriptive approach was employed, with data collected from 100 respondents selected through purposive sampling. Instruments were developed using a five-point Likert scale and tested for validity and reliability prior to use. Data analysis encompassed classical assumption tests including normality, linearity, and heteroscedasticity followed by simple linear regression analysis processed through SPSS version 25. The findings confirm that digital literacy exerts a positive and significant effect on MIS utilization, yielding a regression coefficient of 0.638, a t-count of 8.986 (p = 0.000), and a determination coefficient of 45.2%. These results indicate that enhanced digital competency among business actors directly corresponds to more optimal and strategic MIS adoption in their business operations. The study underscores the urgent need for structured, contextually relevant digital literacy programs that integrate applied MIS training, targeting creative economy practitioners, industry associations, and policymakers as primary stakeholders. This research addresses a documented gap in the literature by providing the first hypothesis-driven empirical evidence of the digital literacy–MIS relationship specifically within Indonesia's creative economy sector, a population previously underrepresented in information systems and management research. The cross-sectional design and purposive sample constrain generalizability; future research should employ longitudinal approaches and broader sampling across diverse regions and creative economy sub-sectors.

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