This community service activity aimed to strengthen tourism data literacy among local tourism stakeholders in Sabang City by socializing foreign tourist arrival trends. The activity used the Service Learning method through data presentation, simple visual interpretation, discussion, and field interaction. The materials covered domestic and foreign tourist visits, monthly arrival patterns, factors affecting international tourism demand, and tourism ethics related to culture and environmental preservation. The results show that participants were better able to distinguish tourist segments, interpret monthly changes, and relate tourism data to accessibility, events, service readiness, cleanliness, and destination image. This activity demonstrates that tourism-data socialization can support evidence-based awareness among local tourism stakeholders.
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