<![CDATA[Innovation in learning is necessary to address the challenges of the 21st century, particularly in honing students' creativity and digital competencies. This study aims to analyze the effectiveness of implementing the Project-Based Learning (PjBL) model integrated with the digital media Canva in enhancing the creativity and learning outcomes of eighth-grade students on the topic of Advertisement Texts. This research employs a quantitative approach with a quasi-experimental method and a nonequivalent control group design. The sample consists of two classes: an experimental class (applying PjBL-Canva) and a control class (conventional learning). Data were collected through cognitive learning outcome tests (pretest-posttest) and an creativity observation sheet measuring aspects of fluency, flexibility, and originality. Data analysis used the independent sample t-test and the N-gain test. The results indicate a significant difference between the experimental group and the control group. The experimental group showed higher improvement in learning outcomes and creativity. These findings suggest that integrating PjBL with visual design platforms like Canva not only makes learning more contextual and engaging but is also effective in simultaneously developing students' creative and cognitive skills. This model is recommended as an alternative learning innovation in the digital era.]]>
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