LANCAH Jurnal Inovasi dan Tren
Vol. 4 No. 2 (2026): NOVEMBER

Pengalaman dan Pemaknaan Bobotoh terhadap Akun Instagram @bandungfootball

Sindi Dewanti Maulida (Universitas Bhakti Kencana Bandung)
Mufti Fauzi Rahman (Universitas Bhakti Kencana Bandung)



Article Info

Publish Date
28 Aug 2026

Abstract

Social media is not only a source of information for soccer fans but also a space for interaction and Bandung, as well as its role in shaping identity, loyalty, and a sense of belonging. The study employs a qualitative method using a cyberphenomenological approach and a constructivist paradigm. Data were collected through in-depth interviews with five informants and observations of posts and comments on the Bandung Football account, and were subsequently analyzed using NVivo. The results indicate that the Bandung Football account serves not only as a source of timely and relevant information but is also perceived as a “home” and a “bridge” that strengthens Bobotoh’s identity, sense of belonging, and loyalty toward Persib. This account has evolved into a digital community space for discussion, exchanging opinions, expressing emotions, and celebrating victories together. Thus, Bandung Football serves as a space for social construction that reinforces the Bobotoh’s identity, solidarity, and sense of togetherness. This study contributes to the field of digital communication and sports communities by demonstrating that social media functions not only as an information channel but also as a space for experience and social construction that shapes and strengthens the identity and attachment of supporter communities.the formation of collective identity. This study aims to understand the experiences of Bobotoh in using the Bandung Football Instagram account as a source of information about Persib

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Journal Info

Abbrev

ljit

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences Other

Description

Jurnal Inovasi dan Tren LANCAH is a scientific journal dedicated to the exploration and dissemination of innovative ideas, trends, and research findings in various fields of study. The journal aims to provide a platform for researchers, academics, and practitioners to share their insights and ...