<![CDATA[This study aims to describe the prophetic rhetorical structure in Ustadz Adi Hidayat's (UAH) religious speech 'Pesan UAH untuk Pejabat dan Masyarakat di Tahun Baru 2026'. Prophetic rhetoric is communication oriented not only toward personal persuasion but also toward social transformation based on Kuntowijoyo's prophetic pillars: humanization (amar ma'ruf), liberation (nahi munkar), and transcendence (tu'minuna billah). Using a descriptive qualitative approach that integrates Aristotle's classical rhetorical model (ethos, pathos, logos) with Islamic prophetic communication ethics, the study analyzed verbal transcriptions together with supporting intonation cues. The findings show that UAH actualizes transcendence as the main foundation of his rhetoric through Qur'anic and hadith references (transcendental logos) that simultaneously strengthen spiritual credibility (ethos). Humanization appears in reflective appeals for public officials to treat power as a prophetic trust, while liberation is realized through forthright social criticism of corruption, hedonism, and public moral degradation. The integration of intellectual ethos, emotional-spiritual pathos, and textual logos renders the speech an effective persuasive-transformative instrument for fostering the inner awareness of digital congregations in the contemporary era.]]>
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