<![CDATA[Exhibition design plays a critical role in mediating historical narratives within heritage architectural settings, where curatorial decisions must negotiate conservation constraints, institutional mandates, and visitor engagement. This study addresses the fundamentally different institutional and narrative statuses of Museum Gedung Sate and Museum Konferensi Asia Afrika in Bandung. Museum Gedung Sate operates within an active governmental building and emphasizes digital and immersive forms of interpretation, whereas Museum Konferensi Asia Afrika functions as a commemorative institution grounded in a specific historical event and sustained thematic narrative continuity. Using a qualitative comparative approach based on observation, interviews, and document analysis, the study examines how narrative structure, spatial configuration, and interpretive strategies are shaped by these contrasting institutional contexts. The findings indicate that exhibition performance is strongly influenced by curatorial continuity, levels of technological integration, and the rigidity of heritage conservation frameworks. Museum Gedung Sate demonstrates flexibility and experimentation in digital storytelling but encounters challenges in maintaining narrative coherence, while Museum Konferensi Asia Afrika sustains strong thematic clarity with limited interpretive adaptability. This study contributes an analytical benchmarking framework for exhibition design within heritage architecture, highlighting how institutional positioning fundamentally conditions narrative strategies and offering insights for developing more coherent, context-sensitive, and visitor-centered museum exhibitions.]]>
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