<![CDATA[This study explores the influence of tourist amenities and attractions on tourist attraction in the Deli Serdang Regency Education Field. The study used a quantitative method with purposive sampling involving 100 tourists who had visited the destination. The research data was carried out multiple linear regression through the SPSS program. The results of the analysis show that tourist amenities and attractions have a significant positive effect on tourist attraction. Of these two variables, tourist attractions have a superior influence over amenities. Simultaneously, both variables have a potential of 61.7% variation in tourist attraction, while 38.3% is determined by other factors not found in the study. This finding explains that the better the amenities provided and the more tourist attractions there are, the more tourists will be interested in visiting. In addition, the findings can be used as a guideline for tourist destination managers in developing development strategies that focus on improving the quality of tourist amenities and attractions to increase tourist attraction.]]>
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