Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal Of Economics Social And Technology Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Manajemen, Bisnis dan Kewirausahaan
Umi Nur Habibah
Universitas Islam Negeri Sumatera Utara
Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENDEKATAN STRATEGIS TERHADAP PENGANTAR BISNIS: ANALISIS LOYALITAS KONSUMEN DIKELOMPOK REMAJA TERHADAP SUATU BRAND WARDAH Riskha Setianingsih; Umi Nur Habibah; Zahrani Fatni Hafsah; Riswan Rambe
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 2 No. 10 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v2i10.1475

Abstract

Kosmetik merupakan kebutuhan sekunder terhadap suatu produk yang termasuk bagian dari kehidupan sehari-hari perempuan untuk menjaga kecantikannya. Kosmetik telah dikembangkan untuk mencapai berbagai efek sesuai permintaan pelanggan. Namun, selain tuntutan zaman, setiap produsen kosmetik juga harus peka terhadap perkembangan bahan baku kosmetik untuk memenuhi kebutuhan pelanggan yang terus meningkat. Wardah Kosmetik merupakan produk dari PT Kecantikan Paragon Technology & Innovation telah ada sejak tahun 1995. Wardah masuk dalam kategori baru industri kosmetik lokal dan menempati peringkat 5 besar. Fenomena ini menunjukkan bahwa generasi muda sangat tertarik dengan produk Wardah. Remaja menganggap produk Wardah sangat menarik dan terjangkau. Oleh karena itu, penelitian ini menganalisis loyalitas konsumen khususnya remaja terhadap produk Wardah. Metodologi penelitian ini melibatkan analisis data sekelompok remaja sebagai responden yang aktif menggunakan produk Wardah.
Peran Pemetaan Digital (Go Maps) Dalam Pengembangan Ekonomi Lokal: Studi Kasus Umkm Desa Susuk Riskha Setianingsih; Umi Nur Habibah; Siti Ardianti; Nurbaiti Nurbaiti
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6308

Abstract

This study discusses the role of digital mapping through Google Maps (Go Maps) in supporting local economic development, using a case study of MSMEs in Susuk Village, Tiganderket District, Karo Regency. The method employed is Participatory Action Research (PAR), an approach that actively involves the community and MSME actors throughout the research process—from location identification, data collection, and documentation to the digitalization of business points using the Google Maps platform. This collaborative method not only ensures accurate data representation but also strengthens the sense of ownership among participants. The findings indicate that digital mapping significantly contributes to enhancing the visibility, accessibility, and overall image of local MSME businesses. With business locations accurately listed on Google Maps, consumers can easily locate and access the products and services offered in Susuk Village. Moreover, this initiative helps improve the digital literacy of MSME actors, particularly in understanding the importance of maintaining an online presence in a technology-driven economy. The availability of more professional business profiles on digital platforms also increases consumer trust and opens broader marketing opportunities. Overall, digital mapping through Go Maps proves to be an effective strategy for strengthening MSME competitiveness and supporting sustainable local economic development.
The Influence of Amenities and Tourist Attractions on Tourist Interest in the Deli Serdang Regency Educational Farm Umi Nur Habibah; Nur Ahmadi Bi Rahmani; Tri Inda Fadhila Rahma
International Journal Of Economics Social And Technology Vol. 5 No. 2 (2026): June, 2026
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/ijest.v5i2.2200

Abstract

This study explores the influence of tourist amenities and attractions on tourist attraction in the Deli Serdang Regency Education Field. The study used a quantitative method with purposive sampling involving 100 tourists who had visited the destination. The research data was carried out multiple linear regression through the SPSS program. The results of the analysis show that tourist amenities and attractions have a significant positive effect on tourist attraction. Of these two variables, tourist attractions have a superior influence over amenities. Simultaneously, both variables have a potential of 61.7% variation in tourist attraction, while 38.3% is determined by other factors not found in the study. This finding explains that the better the amenities provided and the more tourist attractions there are, the more tourists will be interested in visiting. In addition, the findings can be used as a guideline for tourist destination managers in developing development strategies that focus on improving the quality of tourist amenities and attractions to increase tourist attraction.
Co-Authors Nur Ahmadi Bi Rahmani Nurbaiti Nurbaiti Riskha Setianingsih Riswan Rambe Siti Ardianti Tri Inda Fadhila Rahma Zahrani Fatni Hafsah