<![CDATA[This research aims to analyze the implementation of Sharia principles in Supply Chain management within the halal industry through a case study of Pempek Bege, a halal food MSME in Medan City. The study focuses on raw material procurement, production processes, product distribution, and the impact of Sharia principles on business performance. A qualitative approach with a case study design was employed. Data were collected through observation, in-depth interviews, and documentation, and then analyzed using an interactive analysis model consisting of data collection, data reduction, data display, and conclusion drawing. The findings indicate that Pempek Bege has implemented Sharia principles throughout its Supply Chain activities by selecting trustworthy suppliers, utilizing traceable raw materials, maintaining cleanliness and quality during production, and ensuring honest and responsible product distribution. The application of the principles of amanah (trustworthiness), transparency, ustice, and traceability contributes to maintaining the halal integrity of the products. Furthermore, the implementation of Sharia principles has a positive impact on consumer trust, product quality, business reputation, and competitiveness. Therefore, the application of Sharia principles in Supply Chain management plays an important role in supporting the sustainability and growth of halal businesses in Medan City.]]>
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