Jurnal Manajemen USNI
Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026

PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN: STUDI KASUS PADA PT. INSIGHT INVESTMENTS MANAGEMENT DARI BIDANG SOSIAL, EKONOMI, DAN LINGKUNGAN

Widya Ayu Lestari (Unknown)
Yuli Setiawan (Universitas Satya Negara Indonesia)



Article Info

Publish Date
30 Aug 2026

Abstract

ABSTRACT This study aims to analyze the effect of Corporate Social Responsibility (CSR) implementation in the social, economic, and environmental fields on the corporate image of PT Insight Investments Management. This study employs a quantitative approach with a causal research design. The data were collected through questionnaires distributed to 100 respondents who have an association with or have interacted with PT Insight Investments Management and are familiar with the CSR programs implemented by the company. The variables were measured using a Likert scale, while the data were analyzed using multiple linear regression with partial testing through the t-test and simultaneous testing through the F-test. The results show that CSR in the social field has a positive and significant effect on corporate image. CSR in the economic field also has a positive and significant effect on corporate image, as does CSR in the environmental field. Simultaneously, CSR in the social, economic, and environmental fields has a positive and significant effect on corporate image. These findings indicate that integrated and sustainable CSR implementation can serve as an important strategy for building corporate image, reputation, and stakeholder trust, particularly in the financial services industry, which is based on trust. Keywords: Corporate Social Responsibility, Corporate Image, Social Field, Economic Field, Environmental Field.

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Journal Info

Abbrev

manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...