ABSTRACT This study aims to analyze the effect of Corporate Social Responsibility (CSR) implementation in the social, economic, and environmental fields on the corporate image of PT Insight Investments Management. This study employs a quantitative approach with a causal research design. The data were collected through questionnaires distributed to 100 respondents who have an association with or have interacted with PT Insight Investments Management and are familiar with the CSR programs implemented by the company. The variables were measured using a Likert scale, while the data were analyzed using multiple linear regression with partial testing through the t-test and simultaneous testing through the F-test. The results show that CSR in the social field has a positive and significant effect on corporate image. CSR in the economic field also has a positive and significant effect on corporate image, as does CSR in the environmental field. Simultaneously, CSR in the social, economic, and environmental fields has a positive and significant effect on corporate image. These findings indicate that integrated and sustainable CSR implementation can serve as an important strategy for building corporate image, reputation, and stakeholder trust, particularly in the financial services industry, which is based on trust. Keywords: Corporate Social Responsibility, Corporate Image, Social Field, Economic Field, Environmental Field.
Copyrights © 2026