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All Journal JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Manajemen USNI
Widya Ayu Lestari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA SALON LIONTIN KOTA BIMA) Ismunandar Ismunandar; Widya Ayu Lestari
JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Vol 4, No 3 (2019): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpensi.v4i3.261

Abstract

Perkembangan di dunia usaha yang dinamis dan penuh persaingan menuntut perusahaan melakukan strategi untuk merubah dan mempertahankan produk/jasa, mempertahankan dan menarik konsumen dan menangani konsumen agar merasan puas akan produk yang ditawarkan. Konsep pemasaran  yang memberikan pengalaman yang unik kepada pelanggan dikenal dengan istilah experiental marketing sehingga konsumen diharapkan mendapatkan kepuasan. Tujuan penelitian untuk Mengetahui dan menganalisis pengaruh experential marketing terhadap kepuasan konsumen Salon Liontin Kota Bima. Populasi dalam penelitian ini adalah seluruh pengguna jasa Salon Liotin Kota Bima dengan jumlah sampel 96 orang. Teknik sampel yang digunakan dalam penelitian ini menggunakan sampling purposive. Tehnik Analisis data yang digunakan adalah analisis Regresi Linear sederhana. Hasil penelitian menunjukan  bahwa Experiential Marketing berpengaruh signifikan terhadap Kepuasan Konsumen Kata Kunci : Experential Marketing, Kepuasan Konsumen
PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA PERUSAHAAN: STUDI KASUS PADA PT. INSIGHT INVESTMENTS MANAGEMENT DARI BIDANG SOSIAL, EKONOMI, DAN LINGKUNGAN Widya Ayu Lestari; Yuli Setiawan
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.773

Abstract

ABSTRACT This study aims to analyze the effect of Corporate Social Responsibility (CSR) implementation in the social, economic, and environmental fields on the corporate image of PT Insight Investments Management. This study employs a quantitative approach with a causal research design. The data were collected through questionnaires distributed to 100 respondents who have an association with or have interacted with PT Insight Investments Management and are familiar with the CSR programs implemented by the company. The variables were measured using a Likert scale, while the data were analyzed using multiple linear regression with partial testing through the t-test and simultaneous testing through the F-test. The results show that CSR in the social field has a positive and significant effect on corporate image. CSR in the economic field also has a positive and significant effect on corporate image, as does CSR in the environmental field. Simultaneously, CSR in the social, economic, and environmental fields has a positive and significant effect on corporate image. These findings indicate that integrated and sustainable CSR implementation can serve as an important strategy for building corporate image, reputation, and stakeholder trust, particularly in the financial services industry, which is based on trust. Keywords: Corporate Social Responsibility, Corporate Image, Social Field, Economic Field, Environmental Field.
Co-Authors Ismunandar Yuli Setiawan