<![CDATA[Technological advancements have made technology-driven commerce increasingly popular due to the ease of conducting buy-sell transactions, enabling business owners and buyers to interact online. However, this development has sparked a variety of worries concerning consumer legal rights, largely due to the differences in legal jurisdiction between buyers and sellers in cross-border e-commerce transactions. This article's goal is to examine Indonesia's legislative framework governing cross-border e-commerce transactions and the legal protections provided to customers who participate in such transactions.Using a normative approach, this paper examines pertinent laws and legal theories concerning consumer protection measures and the regulation of international e-commerce. Using a normative approach, this paper examines pertinent laws and legal theories concerning consumer protection measures and the regulation of international e-commerce. Important legal documents including laws, government rules, and implementing regulations are examples of secondary data sources. According to the study's conclusions, cross-border e-commerce transactions in Indonesia are governed by Law No. 8 of 1999 on Consumer Protection, Law No. 1 of 2024 (which amends Law No. 11 of 2008 on Electronic Information and Transactions), and Government Regulation No. 80 of 2019 on Trade via Electronic Systems. There are procedures in place to deal with infractions, such as compensation and dispute settlement, further strengthening of regulations and international cooperation is necessary to enhance the effectiveness of consumer protection, ensure legal certainty, and guarantee the fulfillment of Indonesian consumers' rights.]]>
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