Pulchra Lingua
Vol. 5 No. 1 (2026): Pulchra Lingua: A Journal of Language Study, Literature, & Linguistics

Cultural Translation Challenges in Mobile Legends Bang Bang Skin Names: What English Literature Students Must Know as Future Translators

Diana Febbyola Manurung (Universitas Terbuka Jakarta)
Dimas Adika (Universitas Sebelas Maret)



Article Info

Publish Date
30 May 2026

Abstract

The rapid growth of Indonesia's gaming industry underscores the need for game localization research. This study examines translation challenges in Mobile Legends: Bang Bang skin names containing cultural references. Using qualitative content analysis, thirty skin names from Japanese, Greek, Chinese, Norse, and Egyptian mythologies were analyzed. This study used Newmark’s (1988) framework of translation procedures and translation challenges proposed by Baker (1992). Findings reveal five challenges: lexical gaps, culture-bound meanings, religious sensitivity, interface constraints, and copyright issues. The five competencies are text-derived pedagogical implications. The study concludes that students must develop five competencies: recognizing untranslatability, applying domestication or foreignization, cultivating cultural sensitivity, and understanding legal aspects.This research bridges academic translation training and the practical demands of Indonesia's game localization industry, contributing to the development of future translators in the country.

Copyrights © 2026






Journal Info

Abbrev

pulchra

Publisher

Subject

Humanities Education Library & Information Science

Description

Pulchra lingua is a journal published by Kyadiren Foundation. Articles in the journal are published twice a year. The Journal accepts scientific writings from conceptual ideas and research results that have never been published, especially those related to language study, literature, and ...