Jurnal Ragam Pengabdian
Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv

An Integrated Management Model of World Class Education: The Synergy of Strategic Leadership, Operational Standardization, Marketing-Entrepreneurship, and International Cooperation at President University

Muzaki, Muzaki (Unknown)
Latif, Mukhta (Unknown)
Syhran, M. (Unknown)
Kholid, Idham (Unknown)
Murison, Murison (Unknown)



Article Info

Publish Date
28 Aug 2026

Abstract

This research aims to build an integrative model of World Class Education (WCE) management at President University by synthesizing strategic leadership, operational standardization, marketing-entrepreneurship, and international cooperation. Using a qualitative, integrative document-based case study design, data were drawn from three 2026 mini-research manuscripts addressing leadership and operational standards, marketing-entrepreneurship in education, and higher education internationalization, enriched with institutional documents, official websites, and relevant literature. Analysis involved source mapping, thematic coding, pattern matching, cross-script synthesis, and conceptual proposition development. Findings show WCE is ineffective when managed as separate programs: strategic leadership guides vision, operational standardization ensures quality consistency, marketing-entrepreneurship links market understanding with value creation, and international cooperation expands learning, research, cultural, and industry networks. The case's strengths lie in its international positioning, English-language instruction, portfolio-building curriculum, the Jababeka industrial ecosystem, entrepreneurial incubation, academic mobility, and multicultural experience. Key gaps remain in cross-unit data integration, active partnership verification, measurement of startup and alumni outcomes, and collaborative research strengthening. The study's novelty is the 4I-WCE Integrative Model—strategic initiation, operational institutionalization, value innovation, and impactful internationalization, positioning WCE as an integration platform for institutional quality and evidence-based graduate competitiveness.

Copyrights © 2026






Journal Info

Abbrev

juragan

Publisher

Subject

Environmental Science Social Sciences Other

Description

Berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya pendidikan, ekonomi, agama, teknik, pertanian, sosial humaniora, komputer dan kesehatan yang ditulis dalam bahasa Indonesia maupun bahasa ...