<![CDATA[This study aims to test the validity, practicality, and efficacy of the GENJAMUR Interactive Multimedia learning media with a folklore theme, specifically for narrative text material at the fourth-grade level at SDN Bandar Lor 3, Kediri City. The root of the problem in this study stems from the dominance of conventional lecture methods and reliance on textbooks, which have implications for low active participation and cognitive obstacles for students in grasping the essence of the material. The approach implemented is the Research and Development method by adopting the ADDIE procedure, namely through the stages of analysis, design, development, implementation, and evaluation. Data collection was carried out using instruments in the form of expert validation sheets, teacher and student response questionnaires, and evaluation of learning outcomes. Empirical findings confirm that this media has a validity score of 87 percent, which is in the very valid category. In terms of practicality, the achievement level is 84 percent in the limited test scope and 95 percent during the broad trial, which reflects a very practical classification. The effectiveness of the instrument is proven by the average learning outcome of 90 percent, which indicates a very effective category. Based on these data, GENJAMUR Interactive Multimedia based on folk tales has been proven to be valid, practical, and effective, thus fulfilling the eligibility requirements as a supporting medium for narrative text learning at the elementary school level.]]>
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