<![CDATA[Kampung Adat Banceuy is a traditional village in Subang Regency with rich Sundanese cultural heritage and prominent natural tourism potential, particularly the Leuwi Lawang hiking trail. However, prior to this program, the trail had no safety Standard Operating Procedure (SOP), had not been officially mapped, and lacked emergency-response readiness, while tourism marketing by the Tourism Awareness Group (Pokdarwis) still relied on members’ personal social media with limited reach. This community service program aims to improve hiking trail safety standards while strengthening the Pokdarwis digital marketing capacity, using a Participatory Action Research (PAR) approach implemented through five stages: outreach and field survey, development of hiking and evacuation SOPs, installation of trail markers and handrails, first-aid (P3K) training and simulation, and digital marketing assistance. Results show improved safety readiness through trail mapping, SOP development, and marker installation at hazardous points, as well as improved emergency-response capacity through first-aid training accompanied by the handover of a first-aid kit and stretcher to Pokdarwis. On the marketing side, tourism packages were repackaged, digital marketing training was conducted, paid advertising campaigns were run through Meta Ads, and a booking system was integrated into the WarisanBanceuy.com platform. This program contributes to improved visitor safety, strengthened Pokdarwis self-reliance, and expanded, sustainable marketing reach for the natural and cultural tourism of Kampung Adat Banceuy.]]>
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