a Rebranding Layanan UPTD PPA Kota Salatiga Melalui Edukasi Digital: Implementasi Program SafeTalk untuk Peningkatan Kesadaran dan Pelaporan Kasus Kekerasan Terhadap Mahasiswa: -

Nicola Ananda Legiana Saputra (Fakultas Ilmu Sosial dan Ilmu Komunikasi, Universitas Kristen Satya Wacana)
Felicia Hu (Fakultas Ilmu Sosial dan Ilmu Komunikasi, Universitas Kristen Satya Wacana)
Vernantius Andika Surya Kurniawan (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana, Indonesia)
Gabriel Franklin Mane (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana, Indonesia)
Brilian Galan Ambanaga (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana, Indonesia)
Matius Eza Fredito Putra (Fakultas Ilmu Sosial dan Ilmu Komunikasi, Universitas Kristen Satya Wacana)
Erika Enjellina Hia (Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana, Indonesia)
Leony Laurensia (Fakultas Ilmu Sosial dan Ilmu Komunikasi, Universitas Kristen Satya Wacana, Indonesia)
Ideaman Jaya Waruwu (Fakultas Ilmu Sosial dan Ilmu Komunikasi, Universitas Kristen Satya Wacana)
Michael Andreas Gustava (Fakultas Ilmu Sosial dan Ilmu Komunikasi, Universitas Kristen Satya Wacana)
Elia Keke (Fakultas Ilmu Sosial dan Ilmu Komunikasi, Universitas Kristen Satya Wacana)
Sonia Patricia (Fakultas Psikologi, Universitas Kristen Satya Wacana)
Sri Suwartiningsih

Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat
Vol. 6 No. 1 (2025)

This community service program, conducted through the Institutional Practice Course (KPK), was implemented to enhance public understanding of violence against women, particularly among female university students in Salatiga, and to strengthen the responsiveness of services provided by the UPTD PPA Salatiga (Regional Technical Implementation Unit for the Protection of Women and Children). Through the SafeTalk program, a service rebranding strategy was implemented by producing digital educational content in the form of videos, campaign posters, and podcasts addressing forms of violence and reporting procedures. The podcast featured Tri Anita Noviana, an officer of UPTD PPA Salatiga, who provided insights into patterns of violence cases, reporting mechanisms, and generational approaches in victim assistance. The program results indicate increased visibility of services provided by DP3APPKB Salatiga and UPTD PPA through social media, improved student understanding of forms of violence, and strengthened public trust in PPA services as accessible institutions.