<![CDATA[The development of thrift shop businesses in Indonesia has continued to increase along with public interest in good-quality branded second-hand clothing at relatively affordable prices. However, the importation of used clothing is prohibited under applicable Indonesian laws and regulations. This study analyzes the legal compliance of the Goodsien Thrift Outlet in Medan regarding the legality of imported second-hand clothing and identifies factors influencing such compliance. A qualitative descriptive method was used. Data were collected through observation, interviews, and documentation involving the outlet owner, an employee, and consumers, then analyzed through data reduction, data presentation, and conclusion drawing. The findings show that legal compliance has not been fully achieved. Although the business has fulfilled business legality requirements and obtained goods through domestic suppliers rather than importing directly, it has not been able to ensure the legality of the goods' origin from suppliers, while detailed understanding of the import prohibition remains limited. Legal compliance is influenced by legal knowledge, legal awareness, economic considerations, the business environment, and limited government dissemination and supervision. Greater legal education, guidance, supervision, and improved legal awareness are therefore required.]]>
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