Jurnal Penelitian dan Pengabdian Masyarakat
Vol. 4 No. 3 (2026): August 2026

Pemberdayaan Ekonomi Masyarakat Melalui Edukasi Mindset Wirausaha di Era Digital di Kelurahan Sukalaksana Kecamatan Curug Kota Serang

Ika Pratiwi (Universitas Bina Bangsa)
Efi Tajuroh Afiah (Universitas Bina Bangsa)
Leprandus Miagoni (Universitas Bina Bangsa)
Vira Heliza (Universitas Bina Bangsa)
Agus Ade Munajat (Universitas Bina Bangsa)



Article Info

Publish Date
09 Sep 2026

Abstract

This community service program, conducted by Group 12 of the Community Service Program (KKM) at Universitas Bina Bangsa, aimed to strengthen the entrepreneurial mindset of the community through the Entrepreneurial Mindset Education Seminar in the Digital Era as part of the Community Economic Empowerment Program for MSMEs, Cooperatives, and the Creative Economy. The activity was held at the Sukalaksana Village Office, Curug District, Serang City, targeting members of the general public. The implementation consisted of three stages: preparation, educational lectures, and interactive discussions with question-and-answer sessions. The seminar emphasized shifting participants' perspectives from merely earning income to creating business opportunities, recognizing local economic potential, fostering innovation, and utilizing digital technology for business development. The program was well received, as reflected in the participants' active engagement during the presentations and discussions. This entrepreneurial education initiative is expected to serve as an initial catalyst for encouraging community members to start and expand businesses while enhancing their ability to adapt to the evolving business environment in the digital era.

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Journal Info

Abbrev

jp2m

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal Penelitian dan Pengabdian Masyarakat ( JP2M ) menyebarluaskan hasil penelitian berbasis pengabdian masyarakat, peningkatan kapasitas masyarakat dan pemberdayaan masyarakat, serta inovasi pemberdayaan masyarakat di seluruh dunia. Fokus dan Ruang lingkup Jurnal Penelitian dan Pengabdian ...