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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Agus Ade Munajat
Universitas Bina Bangsa
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pemberdayaan Ekonomi Masyarakat Melalui Edukasi Mindset Wirausaha di Era Digital di Kelurahan Sukalaksana Kecamatan Curug Kota Serang Ika Pratiwi; Efi Tajuroh Afiah; Leprandus Miagoni; Vira Heliza; Agus Ade Munajat
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/f03wmw18

Abstract

This community service program, conducted by Group 12 of the Community Service Program (KKM) at Universitas Bina Bangsa, aimed to strengthen the entrepreneurial mindset of the community through the Entrepreneurial Mindset Education Seminar in the Digital Era as part of the Community Economic Empowerment Program for MSMEs, Cooperatives, and the Creative Economy. The activity was held at the Sukalaksana Village Office, Curug District, Serang City, targeting members of the general public. The implementation consisted of three stages: preparation, educational lectures, and interactive discussions with question-and-answer sessions. The seminar emphasized shifting participants' perspectives from merely earning income to creating business opportunities, recognizing local economic potential, fostering innovation, and utilizing digital technology for business development. The program was well received, as reflected in the participants' active engagement during the presentations and discussions. This entrepreneurial education initiative is expected to serve as an initial catalyst for encouraging community members to start and expand businesses while enhancing their ability to adapt to the evolving business environment in the digital era.
Co-Authors Efi Tajuroh Afiah Ika Pratiwi Leprandus Miagoni Vira Heliza