<![CDATA[Companies are required to have a competitive advantage and maintain it on an ongoing basis, having a qualified competitive advantage will help the company to outperform its competitors. Maintaining a sustainable competitive advantage is achieved through the production of high- quality goods and services at low costs to increase sales. The series of processes in realizing competitive advantage in the company are still so rarely integrates the digitization of business processes and innovation in products. By systematically reviewing the literature, the purpose of this study is to investigate how to characterize and explain the impact of product innovation and business process digitalization on competitive advantage in an organization. The result of the review of the literature used in the preparation of this systematic literature review is that most of the research on the effect of business process digitalization on competitive advantage and the effect of product innovation on competitive advantage results in a conclusion that both variables are able to significantly affect the competitive advantage of a company or business organization.]]>
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