Putri, Rani Cahyaning
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UTAUT Model: Approach to the Use and Acceptance of Halal Information System (SIHALAL) in Small and Medium Food Businesses in the Solo Raya Area Wagiyem, Wagiyem; Sudarmadi, Sudarmadi; Putri, Rani Cahyaning
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.1939

Abstract

The study aims to empirically investigate the UTAUT model, which encompasses performance expectations, effort expectations, social influence, facilitating conditions, interest in using a system, and its impact on the use of information systems. All food sector SMEs in Solo Raya are the population in this study. The sampling method used in this study is convenience sampling, a non-random sampling technique. Primary data was used and collected through distributing questionnaires to 120 SMEs. The findings of this study are that the UTAUT Model, namely performance expectations, effort expectations, and social influences, has an influence on interest in using an information system. The facilitating conditions and SMEs' interest in using information systems will ultimately influence them to accept and use information systems to support their business activities.
Strategies for Achieving Sustainable Competitive Advantage: Systematic Literature Review Putri, Rani Cahyaning; Sutianingsih, Sutianingsih; Sobirov, Bobur; Irawan, Nico
Entrepreneurship and Innovation Review Vol. 3 No. 1 (2025): June Edition
Publisher : Integra Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63208/210113-585

Abstract

Companies are required to have a competitive advantage and maintain it on an ongoing basis, having a qualified competitive advantage will help the company to outperform its competitors. Maintaining a sustainable competitive advantage is achieved through the production of high- quality goods and services at low costs to increase sales. The series of processes in realizing competitive advantage in the company are still so rarely integrates the digitization of business processes and innovation in products. By systematically reviewing the literature, the purpose of this study is to investigate how to characterize and explain the impact of product innovation and business process digitalization on competitive advantage in an organization. The result of the review of the literature used in the preparation of this systematic literature review is that most of the research on the effect of business process digitalization on competitive advantage and the effect of product innovation on competitive advantage results in a conclusion that both variables are able to significantly affect the competitive advantage of a company or business organization.