<![CDATA[This research aims to analyze the implementation, effectiveness, and the supporting and inhibiting factors of the lecture method in Aqidah Akhlak (Islamic Creed and Morals) learning at the Madrasah Tsanawiyah (MTs - Islamic Junior High School) level. Although the lecture method is often considered conventional, this study argues that with interactive touches and contextualization, the method remains an efficient tool, especially for the transfer of basic knowledge of creed and morals in 7th grade. Using a descriptive qualitative approach with a case study at MTs Nurul Iman Tarowang, data were collected through classroom observation, in-depth interviews with subject teachers, and documentation analysis. The key findings show that the teacher successfully recontextualized the lecture method with three main strategies: (1) Integration of relevant stories (storytelling), (2) Use of interactive questions to maintain student focus, and (3) Emphasis on affective reinforcement, which is measured by changes in students' daily behavior. The effectiveness of this method is measured holistically, covering cognitive aspects (conceptual understanding) and affective aspects (application of values). This research concludes that the interactively packaged lecture method has high efficiency in the transfer of religious values, with its primary success measured by the improvement of students' morals outside the classroom]]>
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