<![CDATA[Elementary school students' moral awareness still needs to be strengthened so that character values are not only understood cognitively but also reflected in daily behavior. One cause is the implementation of character education, which is often not fully integrated into learning, school culture, and the family environment. This study aims to analyze the implementation of the Kindness strategy as an integrative model in character education to build students' moral awareness in elementary schools. The study used a qualitative approach with a case study design involving principals, teachers, students, and parents who were selected purposively. Data were collected through participatory observation, in-depth interviews, and documentation studies using observation guidelines, interview guidelines, and school documents as research instruments. Data analysis was conducted using coding techniques including open coding, axial coding, and selective coding to generate main themes. The results showed that the implementation of the Kindness strategy took place through the integration of values in learning, habituation in school culture, and reinforcement through role models and collaboration with families. This strategy was able to encourage the internalization of students' moral values through repeated social interactions and a conducive environment. The study concluded that the Kindness strategy is an integrative and contextual character education model in building students' moral awareness. These findings provide implications for the development of more holistic and sustainable character education policies and practices in elementary schools.]]>
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