<![CDATA[This study aims to describe the analysis of the use of Smart Kids Big Book media in stimulating the cognitive abilities of children aged 4-5 years at Aisyiyah Bustanul Athfal Kindergarten. This study involved 8 children in Group A as participants. The method used was descriptive qualitative with data collection techniques in the form of observation, interviews, and documentation, and analyzed using the interactive analysis technique of Miles Huberman. The results of the study showed that the use of this media was able to stimulate children's cognitive abilities optimally, indicated by the success of children in recognizing letters, numbers, colors, and geometry very well. Children also showed very active and enthusiastic participation when doing activities matching pictures and thickening pattern lines. In conclusion, Smart Kids Big Book media has been proven effective as an instrument for children's cognitive stimulation that is interactive, concrete, fun, and supports the principle of learning through play in early childhood education ]]>
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