<![CDATA[Non-unggulan Madrasah Ibtidaiyah (MI) faces challenges in building public recognition and institutional competitiveness amid competition in primary education. This study aims to analyze the dimensions shaping differences in institutional image between unggulan and non-unggulan MI and to formulate strategies for strengthening the positive image of non-unggulan MI. The study employed a qualitative descriptive approach with a library research design by reviewing relevant journal articles, theses, and official publications, followed by thematic categorization. The synthesis indicates that differences in institutional image are associated with four main dimensions: program differentiation, service quality, digital communication, and partnership-based reputation management. Based on these findings, non-unggulan MI may strengthen their institutional image through internal-condition mapping, realistic flagship-program development, improvement of priority services, planned digital communication, stakeholder-partnership strengthening, and periodic reputation monitoring in accordance with their capacity and local context.]]>
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