Peran dan Potensi Fitur Business Intelligence Canva dalam Peningkatan Pengambilan Keputusan Strategis pada UMKM: Kajian Pustaka

Refi Riduan Achmad (Universitas Nahdlatul Ulama Kalimantan Timur)
Muhammad Ali Reza (Universitas Nahdlatul Ulama Kalimantan Timur)

Jurnal Informatika dan Bisnis
Vol. 15 No. 2 (2026): Juli - Desember

This study investigates the impact of Canva's Business Intelligence (BI) features, specifically data visualization, dashboarding, and automated analytical insights, on strategic decision-making within micro, small, and medium enterprises (MSMEs) in the fashion sector. Through a comprehensive literature review of BI adoption by MSMEs, digital visualization tools, and decision-making frameworks, the research reveals that Canva's BI capabilities can effectively reduce information complexity, enhance data comprehension, and improve decision accuracy. Nevertheless, significant challenges persist, including limited digital literacy, data availability, and analytical capacity among fashion MSMEs, which hinder optimal utilization. The study concludes that Canva BI presents a viable, cost-effective BI solution for MSMEs, contingent upon concurrent implementation of capacity-building initiatives and digital skill enhancement programs.