The digital era presented a significant challenge for the younger generation, as the rapid flow of uncurated digital content potentially eroded fundamental Islamic values. Meanwhile, conventional religious education methods were often considered less adaptive to the characteristics and needs of digital native students. Consequently, this study aimed to examine the design and implementation of interactive digital content strategies to strengthen the Islamic character of students. This research utilized a qualitative approach with a literature review design. The researchers systematically analyzed various relevant academic sources published between the years 2022 and 2026. The findings of the study demonstrated that the utilization of interactive media, such as narrative audiovisuals, gamification platforms, and mobile applications, effectively facilitated the concrete visualization of faith, the consistent habituation of daily worship, and the simulation of moral decision-making. These interactive mechanisms successfully integrated moral knowledge, moral feeling, and moral action into the learning process. In conclusion, interactive digital content strategies possessed substantial potential to strengthen Islamic character comprehensively. However, the successful implementation of these strategies heavily depended on a supportive educational ecosystem, which required strong synergy and collaboration among schools, families, educators, and the readiness of technological infrastructure.
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