Optimal: Jurnal Ekonomi dan Manajemen
Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen

Strategi Pemerintah Desa dalam Pengelolaan Pariwisata Berbasis Masyarakat: Studi Objek Wisata Bukit Bikium, Desa Tunua

Barbalina N.K.S Oematan (Universitas Nusa Cendana)
Umbu T.W. Pariangu (Universitas Nusa Cendana)
Aspri Budi Oktavianto (Universitas Nusa Cendana)
Syukur M.A. Djaha (Universitas Nusa Cendana)



Article Info

Publish Date
07 Apr 2026

Abstract

This study aims to analyze the strategy of the Village Government in managing Bukit Bikium as a community-based tourism destination in Tunua Village, Mollo Utara District, South Central Timor Regency. The research employs a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation. Informants include village government officials, community members, and tourism managers involved in the management of Bukit Bikium. The analysis is conducted using Henry Mintzberg’s 5P strategy framework and SWOT analysis to identify internal and external factors influencing tourism management. The findings indicate that the Village Government has implemented adaptive and participatory strategies by involving local communities through farmer groups, initiating basic infrastructure development, and fostering collaboration with relevant government agencies. However, the management of Bukit Bikium faces several challenges, particularly limited legal authority, inadequate infrastructure, and weak promotion strategies. Despite these constraints, Bukit Bikium demonstrates strong potential to be developed as a community-based tourism destination that supports local economic development. The study concludes that strengthening institutional capacity, improving coordination with forestry authorities, and enhancing community participation are essential to ensure sustainable tourism management. These findings provide practical insights for village governments in developing tourism strategies based on local potential and community empowerment.

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Journal Info

Abbrev

optimal

Publisher

Subject

Description

OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik ...