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All Journal Dewantara: Jurnal Pendidikan Sosial Humaniora Optimal: Jurnal Ekonomi dan Manajemen
Umbu T.W. Pariangu
Universitas Nusa Cendana
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Inovasi Kebijakan Komunikasi Publik Pemerintah dalam Sosialisasi Program Analog Switch Off: Studi TVRI Stasiun Nusa Tenggara Timur, Kota Kupang Alfania Yohrinli Gracenda Tefa; Umbu T.W. Pariangu; Mariayani O. Rene
Dewantara : Jurnal Pendidikan Sosial Humaniora Vol. 5 No. 2 (2026): Juni: Dewantara : Jurnal Pendidikan Sosial Humaniora
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/dewantara.v5i2.7246

Abstract

The transition from analog to digital television broadcasting through the Analog Switch Off (ASO) policy represents a strategic government initiative to improve broadcasting quality and optimize radio frequency spectrum utilization. This study aims to analyze the implementation of public communication innovation conducted by TVRI East Nusa Tenggara Station in supporting the dissemination of the ASO policy in Kupang City. A qualitative case study approach was employed through in-depth interviews, observation, documentation, and literature review. Data were analyzed using the interactive model of Miles and Huberman by applying Rogers' Diffusion of Innovations Theory and Edward III's Policy Implementation Model. The findings indicate that TVRI has implemented various communication strategies through television broadcasts, social media, public service announcements, and direct community outreach. The innovation demonstrates relative advantage, compatibility, trialability, and observability, although complexity remains a challenge for certain community groups due to limited digital literacy and unequal access to information. Furthermore, policy implementation has generally been supported by effective communication, institutional commitment, adequate organizational structure, and interagency coordination, despite limitations in human resources and the coverage of public outreach. Strengthening adaptive communication strategies, expanding community education, and enhancing institutional collaboration are essential to improve public acceptance and ensure the successful implementation of digital broadcasting migration.
Strategi Pemerintah Desa dalam Pengelolaan Pariwisata Berbasis Masyarakat: Studi Objek Wisata Bukit Bikium, Desa Tunua Barbalina N.K.S Oematan; Umbu T.W. Pariangu; Aspri Budi Oktavianto; Syukur M.A. Djaha
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i2.10872

Abstract

This study aims to analyze the strategy of the Village Government in managing Bukit Bikium as a community-based tourism destination in Tunua Village, Mollo Utara District, South Central Timor Regency. The research employs a qualitative descriptive approach, with data collected through observation, in-depth interviews, and documentation. Informants include village government officials, community members, and tourism managers involved in the management of Bukit Bikium. The analysis is conducted using Henry Mintzberg’s 5P strategy framework and SWOT analysis to identify internal and external factors influencing tourism management. The findings indicate that the Village Government has implemented adaptive and participatory strategies by involving local communities through farmer groups, initiating basic infrastructure development, and fostering collaboration with relevant government agencies. However, the management of Bukit Bikium faces several challenges, particularly limited legal authority, inadequate infrastructure, and weak promotion strategies. Despite these constraints, Bukit Bikium demonstrates strong potential to be developed as a community-based tourism destination that supports local economic development. The study concludes that strengthening institutional capacity, improving coordination with forestry authorities, and enhancing community participation are essential to ensure sustainable tourism management. These findings provide practical insights for village governments in developing tourism strategies based on local potential and community empowerment.
Co-Authors Alfania Yohrinli Gracenda Tefa Aspri Budi Oktavianto Barbalina N.K.S Oematan Mariayani O. Rene Syukur M.A. Djaha