This study aims to analyze the application of rewards and punishments on the motivation of students in memorizing the Qur'an at TPQ Nurul Islam, Payabenua village, using a Qur'anic values approach. The research method used is descriptive qualitative through observation, interviews, and documentation. The results of the study show that rewards, both non-material (praise, appreciation, recognition, and trust from teachers) and material (gifts, certificates, or incentives), are effective in increasing the intrinsic and extrinsic motivation of students. Non-material rewards foster self-confidence, inner satisfaction, and love for the Qur'an, while material rewards serve as an initial trigger for motivation with certain limitations so as not to diminish sincerity. Meanwhile, punishment in memorizing the Qur'an is applied in an educational and constructive manner, such as verbal reprimands, repetition of memorization, additional targets, and measured restrictions on rest time. Proportional application that takes into account the psychological condition of students has been proven to increase discipline, responsibility, and awareness in maintaining memorization, while inappropriate punishment can cause fear and decrease motivation. Meanwhile, the application of rewards and punishments is based on the principles of targhib and tarhib, as well as Qur'anic values such as justice, patience, compassion, exemplary behavior, education, and sincerity. Thus, these two approaches not only function as tools for controlling behavior, but also as means of shaping the Qur'anic character and spirituality of students, thereby significantly increasing their motivation to memorize the Qur'an
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