The Analisis Faktor-Faktor Meningkatkan Kinerja Usaha Bisnis Ritel Makanan dan Minuman.: Analisis Faktor-Faktor Meningkatkan Kinerja Usaha Bisnis Ritel Makanan dan Minuman.

Dana Santoso Saroso
Cut Edwina Safia Oebit (Universitas Mercubuana)
Siti Nuryati (Universitas Siber Indonesia)

Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan
Vol 3 No 2 (2026): Innobiz Juli 2026

This study analyzes the factors that improve the performance of food and beverage retail businesses, focusing on product variety, product price, and brand recognition, as well as their influence on purchasing decisions. Using a quantitative approach, data were collected from consumers of food and beverage retail outlets and analyzed through statistical methods to examine the relationships among the variables. The results indicate that product variety, competitive pricing, and strong brand recognition have a significant positive effect on purchasing decisions. Furthermore, purchasing decisions play a crucial role in enhancing overall retail business performance. These findings highlight the importance for food and beverage retailers to align product offerings, pricing strategies, and branding efforts to meet consumer expectations and strengthen market competitiveness.