<![CDATA[This study aims to formulate and develop an ethnovideographic production procedure as a culturally and socially conservation-based learning medium, using the Chinese-Indonesian community of Kampung Pecinan, Semarang, as the object of study. The study is motivated by the need of Social Studies Education students for contextual learning experiences grounded in the reality of local cultural diversity, as well as by the limited methodological literature that systematically integrates ethnographic principles with audio-visual production standards within Indonesia's multicultural education context. This research employed a qualitative field-research approach, collecting data through in-depth interviews, participant observation, and documentation studies, with credibility ensured through source and method triangulation. The findings formulate a ten-stage ethnovideographic production procedure: (1) preliminary study, (2) formulation of research background and problems, (3) literature review, (4) preparation of interview and observation guides, (5) data collection and documentation, (6) data reduction and display, (7) conclusion drawing/verification, (8) script development, (9) picture and sound editing, and (10) preview and finalization. These ten stages successfully bridge ethnographic scholarly inquiry with cinematic conventions, producing an audio-visual work with both academic substance and pedagogical appeal. The study recommends that this procedure be adopted as an alternative model for producing audio-visual learning media on local cultural diversity, and identifies further research opportunities in testing the product's effectiveness in strengthening students' multicultural attitudes.]]>
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