<![CDATA[The inclusion of MSMEs on Google Maps plays a crucial role in enhancing business visibility and expanding market potential. Case studies conducted on Laundry Al Ikhlas and Warung Aryo Catering in Batang Kuis demonstrate that being featured on digital maps significantly improves customer accessibility, broadens the customer base, and enhances both professionalism and consumer trust. This initiative also includes a comprehensive training program for MSME owners to effectively manage their digital business profiles. The training covers key aspects such as updating product information, operational hours, and contact details, along with creating engaging and high-quality visual content. As a result of these efforts, there has been a notable increase in customer visits and potential transactions. Moreover, business owners have gained better digital literacy, equipping them with essential skills to navigate the digital landscape. This digital transformation through Google Maps serves as a strategic solution, providing MSMEs with the tools to stay competitive and foster growth in the digital age. This initiative not only enhances the digital presence of MSMEs but also contributes to their long-term sustainability and success by opening up new opportunities for customer engagement and business expansion.]]>
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