Peran Spanduk Sebagai Media Promosi UMKM dalam Menarik Konsumen Warung di Desa Bandar

Daffa Chaidana Zein Situmorang (Universitas Islam Negeri Sumatera Utara)
Moventa Alfredo (Universitas Islam Negeri Sumatera Utara)
Tuti Anggraini (Universitas Islam Negeri Sumatera Utara)

Jurnal Pengabdian Masyarakat Kesosi
Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI

This Community Service (PKM) activity aims to study and implement the role of banners as a promotional medium in increasing consumer attractiveness in MSME stalls in Bandar Malela Village. The main problem faced by MSME actors is the limited understanding and use of visual promotional media, so that the market potential has not been optimally exploited. The implementation method includes the observation stage, designing banner designs, installing in strategic locations, and assisting stall owners. The results of the activity show that the use of banners with attractive and informative designs is able to increase the visibility of stalls, foster interest in consumer visits, and build a more professional business image. Thus, banners have proven to be an effective, practical, and economical promotional medium for MSMEs in rural areas. This activity contributes to increasing the competitiveness and sustainability of stall businesses in Bandar Malela Village, as well as providing inspiration for the development of simple but significant impact promotion strategies for MSMEs in rural areas.