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All Journal Jurnal Pengabdian Masyarakat Kesosi Neraca Manajemen, Akuntansi, dan Ekonomi
Daffa Chaidana Zein Situmorang
Universitas Islam Negeri Sumatera Utara
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health

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ANALISIS PENGARUH STRATEGI PEMASARAN TERHADAP KINERJA PERUSAHAAN DALAM INDUSTRI E-COMMERCE Daffa Chaidana Zein Situmorang; Muhammad Irwan Padli Nasution
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 2 No. 10 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v2i10.1474

Abstract

Artikel ini bertujuan untuk menginvestigasi pengaruh strategi pemasaran terhadap kinerja perusahaan di industri e-commerce. Metode penelitian yang digunakan adalah survei terhadap 200 perusahaan e-commerce yang beroperasi di Indonesia. Hasil penelitian menunjukkan bahwa strategi pemasaran berpengaruh signifikan terhadap kinerja perusahaan. Temuan ini dapat membantu perusahaan e-commerce untuk meningkatkan strategi pemasaran mereka. Penelitian ini membahas pengaruh strategi pemasaran dalam konteks industri e-commerce di Indonesia, memberikan wawasan penting bagi perusahaan e-commerce dalam meningkatkan kinerja mereka. Dengan demikian, hasil penelitian ini memiliki implikasi praktis dalam pengembangan strategi pemasaran yang lebih efektif dalam menghadapi persaingan industri e-commerce yang semakin sengit.
Peran Spanduk Sebagai Media Promosi UMKM dalam Menarik Konsumen Warung di Desa Bandar Daffa Chaidana Zein Situmorang; Moventa Alfredo; Tuti Anggraini
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 1 (2026): Januari: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i1.477

Abstract

This Community Service (PKM) activity aims to study and implement the role of banners as a promotional medium in increasing consumer attractiveness in MSME stalls in Bandar Malela Village. The main problem faced by MSME actors is the limited understanding and use of visual promotional media, so that the market potential has not been optimally exploited. The implementation method includes the observation stage, designing banner designs, installing in strategic locations, and assisting stall owners. The results of the activity show that the use of banners with attractive and informative designs is able to increase the visibility of stalls, foster interest in consumer visits, and build a more professional business image. Thus, banners have proven to be an effective, practical, and economical promotional medium for MSMEs in rural areas. This activity contributes to increasing the competitiveness and sustainability of stall businesses in Bandar Malela Village, as well as providing inspiration for the development of simple but significant impact promotion strategies for MSMEs in rural areas.
Co-Authors Moventa Alfredo Nasution, Muhammad Irwan Padli Tuti Anggraini