Meningkatkan Kesadaran Pembentukan Personal Branding Bagi Siswa SMKN 8 Tangerang Selatan

Ardel Bayu Adityo (Universitas Mercu Buana)
Gadis Octory Octory (Universitas Mercu Buana)
Muhammad Alif Khatami (Universitas Mercu Buana)
Octaviani Arin Fadhla (Universitas Mercu Buana)
Jenia Adelheid Lantu Adelheid Lantu (Universitas Mercu Buana)
Adienih Musthofa Afin Musthofa Afin (Universitas Mercu Buana)

Jurnal Pengabdian Inovasi Sosial Ekonomi
Vol. 2 No. 01 (2025): Januari 2025

Personal branding is a crucial element in building a strong and relevant self-image in the digital era. This research aims to enhance individuals' awareness of the importance of personal branding development in various aspects of life, including professional, social, and personal. Based on this, through the Kuliah Peduli Negeri program, MercuBuana Jakarta students from Bu Gadis Octory's KPN class conducted a socialization on "Increasing Awareness of Personal Branding Formation" on November 20, 2024, at SMK 8 Tangerang Selatan. The methods used were observation, socialization, questionnaire distribution, and documentation. Through an orientation program integrating personal branding materials, students were equipped with the knowledge and basic skills to build a positive self-image in the professional world.