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All Journal Jurnal Pengabdian Inovasi Sosial Ekonomi
Ardel Bayu Adityo
Universitas Mercu Buana

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Meningkatkan Kesadaran Pembentukan Personal Branding Bagi Siswa SMKN 8 Tangerang Selatan Ardel Bayu Adityo; Gadis Octory Octory; Muhammad Alif Khatami; Octaviani Arin Fadhla; Jenia Adelheid Lantu Adelheid Lantu; Adienih Musthofa Afin Musthofa Afin
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 01 (2025): Januari 2025
Publisher : Jurnal Pengabdian Inovasi Sosial Ekonomi

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Abstract

Personal branding is a crucial element in building a strong and relevant self-image in the digital era. This research aims to enhance individuals' awareness of the importance of personal branding development in various aspects of life, including professional, social, and personal. Based on this, through the Kuliah Peduli Negeri program, MercuBuana Jakarta students from Bu Gadis Octory's KPN class conducted a socialization on "Increasing Awareness of Personal Branding Formation" on November 20, 2024, at SMK 8 Tangerang Selatan. The methods used were observation, socialization, questionnaire distribution, and documentation. Through an orientation program integrating personal branding materials, students were equipped with the knowledge and basic skills to build a positive self-image in the professional world.
Co-Authors Adienih Musthofa Afin Musthofa Afin Gadis Octory Octory Jenia Adelheid Lantu Adelheid Lantu Muhammad Alif Khatami Octaviani Arin Fadhla