<![CDATA[This study was conducted with the aim of providing an overview of the use of the Genially digital platform as a learning communication medium for independent learning in the Introduction to Business course at Institut Agama Hindu Negeri Gde Pudja Mataram. A descriptive qualitative approach was employed in this study, with data collected through observation, interviews, questionnaires, and documentation. Genially was utilized as a learning medium in which instructional materials were presented in the form of interactive videos that could be accessed flexibly according to students’ learning needs.The findings revealed that the use of Genially provided significant benefits to the learning process. Questionnaire results showed that all respondents (100%) gave positive responses regarding accessibility, effectiveness in supporting independent learning, media attractiveness, and its impact on learning quality. Students perceived the platform as easy to access, engaging, and capable of enhancing both learning motivation and learner autonomy. Furthermore, a comparison of pre-test and post-test results indicated an improvement in students’ understanding of Introduction to Business concepts after the implementation of Genially-based learning media. In addition, the platform functioned as a learning communication medium that facilitated the continuous delivery of instructional materials and information between lecturers and students. Based on the research findings, Genially was found to be an effective medium for independent learning communication, capable of improving both the learning process and students’ learning outcomes.]]>
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