This study deals with the analysis of verbal and non-verbal signs in romance movie posters available on Netflix. The aim is to identify the verbal and non-verbal signs and to interpret denotative and connotative meanings based on Roland Barthes’ semiotic theory. The descriptive qualitative method is used in this study. The source of data is taken from four posters of romance movies on Netflix: All the Bright Places (2020), Malcolm and Marie (2021), Lady Chatterley’s Lover (2022), and Love at the First Sight (2023). The writers collect and select the posters as data resource based on its level of popularity for romance movie on Netflix. The data is then identified, classified and interpreted. The finding shows there is a total of 47 verbal and nonverbal signs: All the Bright Places (2020) contained 7 verbal signs and 4 non-verbal signs, Malcolm and Mare (2021) contained 6 verbal and 4 non-verbal signs, Lady Chatterley’s Lover (2022) contained 6 verbal and 6 non- verbal sign, and Love at the First Sight (2023) contained 9 verbal and 5 non-verbal signs. The writers concludes that verbal signs are more dominant than non-verbal signs, which are found in these posters. Each sign has particular meanings, denotatively and connotatively, to attract the audience. Keywords: Verbal signs, nonverbal signs, romance movie posters, denotative and connotative meaning, Netflix
Copyrights © 2026