<![CDATA[This study aims to determine the effect of mobile banking service quality on customer satisfaction at PT. Bank Rakyat Indonesia Unit Bahu Kota Manado. The method used is quantitative. The data source for this study is mobile banking customers of PT. Bank Rakyat Indonesia Unit Bahu Kota Manado, using primary data. Data collection techniques include interviews and questionnaires. The data analysis technique used in this study is simple regression analysis. Based on the results of this study, the independent variable (Service Quality) has a significant effect on the dependent variable (Customer Satisfaction) at PT. Bank Rakyat Indonesia Unit Bahu Kota Manado. Therefore, continuous improvement in service quality is necessary to further enhance customer satisfaction.]]>
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